How to Get WhatsApp Template Approval in Inaiy

WhatsApp template approval is Meta's review of a message you want to send outside the 24-hour customer service window, such as an order update or a promotion. In Inaiy, open Templates, click Create template, enter a name, category, and language, write the body with variables like {{1}}, fill in an example for each variable, and click Submit to Meta. The template shows PENDING until Meta approves it, then APPROVED and ready to send.

Templates power broadcasts, follow-ups after the 24-hour window, and automated messages, so getting them approved is the first step for most outbound messaging.

Who this is for and what you need first

This guide is for anyone who writes outbound WhatsApp messages: marketers, support leads, and operations teams.

You need:

• A connected WhatsApp number with a verified business on Meta.
• The message you want to send, with the parts that change for each customer, such as name or order number.
• A realistic example value for each variable. Meta rejects templates without examples.

Steps to get WhatsApp template approval

1. Open Templates

Click Templates under Messaging. The list shows every template with its category, language, status, and creation date. Filter by category, status, channel, or language, or search by name or content.

Click Sync from Meta to pull templates and statuses created in WhatsApp Manager. Click Create template (callout 1) to start a new one. Approved templates show a green APPROVED badge (callout 2).

Zoom

2. Fill in the template details

In Template details:

• Template name: lowercase letters, numbers, and underscores only, such as order_shipped_update.
• Category (callout 1): UTILITY for updates about something the customer already did, such as an order; MARKETING for promotions and offers; AUTHENTICATION for one-time passcodes.
• Language: the language of the message.
• Owner team: optional, to show which team owns it.
• Template type: Standard, Authentication, Carousel, or Limited-time offer.

3. Write the content

Under Content:

• Header type: none, or a text or media header.
• Body: the main message, up to 1,024 characters. Click Insert {{ variable }} (callout 2) to add a placeholder such as {{1}} for parts that change for each customer.

The Live preview on the right shows the message as it will appear in WhatsApp.

Zoom

4. Add variable examples, footer, and buttons

Scroll down. Under Variable examples (callout 1), enter a realistic value for each variable, such as Asha for {{1}} and ORD-1001 for {{2}}. These are required for Meta submission when you use variables.

Optionally add a Footer of up to 60 characters, and Buttons: Quick Reply, URL, Phone Number, WhatsApp Flow, or Copy code / coupon.

5. Submit to Meta

Check the preview one last time, then click Submit to Meta (callout 2). Save draft keeps it in Inaiy without sending it for review.

Zoom

How to confirm it worked

1. Back on Templates, the new template shows PENDING.
2. Click Sync from Meta after a while. Most templates move to APPROVED within minutes; some take up to a day.
3. If it shows REJECTED, open it to see the reason, fix the content, and use Resubmit, which submits it as a new template.

Other statuses you may see: DRAFT (saved, not submitted), PAUSED or DISABLED (Meta stopped it after poor customer feedback), and IN_APPEAL.

Common mistakes

1. Choosing UTILITY for a promotion. Meta reclassifies or rejects templates whose content does not match the category. Anything with offers, discounts, or "check out our new" is MARKETING.
2. Starting or ending the body with a variable. Meta rejects bodies like {{1}}, your order is ready. Put words before the first variable and after the last one.
3. Placeholder examples. Examples like test or xxx get rejected. Use realistic values, such as a real-looking first name and order number.

Related guides

• Send an approved template to many customers with a WhatsApp broadcast campaign.
• Use templates after the 24-hour window in the WhatsApp shared inbox.
• Add forms to a template button with the WhatsApp flow builder.